BEAR Data Becomes Official Technology Provider of the St. Louis Rams
SAN FRANCISCO & ST. LOUIS — BEAR Data Solutions (BEAR) has become the Official IT and Technological Solutions Provider of the NFL’s St. Louis Rams. Effective immediately, the new agreement offers BEAR the advantage of broad awareness building opportunities and high-profile branding through the use of in-stadium scoreboard signage, game day advertising in the Rams Insider magazine, Rams Radio Network promotional spots, and the benefit of premium hospitality.
Consistent with the historic and successful team achievements of the St. Louis Rams, BEAR brings an equal level of prestige to the partnership as a recognized rising information technology star and one of the fastest growing companies in the United States. With a young roster complimenting key veteran leadership, the Rams anticipate being in the hunt again this year for the NFC West title and BEAR Data will be at the forefront of the multi-faceted promotional blitz celebrating the team’s success while magnifying corporate sponsor brand exposure.
“As our business continues to expand nationally, we are becoming increasingly alert of partnership opportunities representative of BEAR’s business ideals; the St. Louis Rams was a perfect fit. After building a successful business relationship, it became clear that partnering with the Rams and the St. Louis market would be advantageous to everyone,” said Don James, Founder and CEO of BEAR Data. “The Rams embraced BEAR Data Solutions as their strategic partner because they saw the value BEAR brings across a diverse set of technology solution offerings. BEAR Data saw this as an opportunity to “break into” an important marketplace and use the NFL and St. Louis Rams as a channel for creating meaningful business relationships with their other sponsors and business partners,” said Jeff Marks, Managing Director of Premier Partnerships, who put the deal together.
“We are thrilled to welcome BEAR Data Solutions to the Rams family of sponsors,” said Michael O’Keefe, Vice President of Sales, St. Louis Rams. “We look forward to a mutually beneficial partnership, which will allow our organization and fans to maximize the use of technology through BEAR Data’s services.”
About St. Louis Rams
Since moving to St. Louis in 1995, the Rams have become one of the most successful and popular teams in professional sports continually placing St. Louis on the national stage. Off the field, the organization has contributed more than $7 million in cash, grants and merchandise to area charities and been identified as a leader in the area of sports philanthropy. For more information on the St. Louis Rams, please visit stlouisrams.com.
About Bear Data Solutions
BEAR Data Solutions, Inc. is a global value-added reseller that helps enterprise clients design, optimize and support mission-critical IT infrastructures. By combining expert engineering resources, best-of-breed technologies and superior customer service, BEAR Data delivers high performance IT solutions and services including virtualization, unified communications, networking, storage, database, security, wireless, staffing and support contract management. For more information, please visit www.beardatasolutions.com.
About Premier Partnerships
Premier Partnerships is a nationally recognized sports sales and advisory firm specializing in the development and execution of customized commercial sales strategies for top tier facilities, sports and entertainment destinations, league and team properties, and municipal projects. Premier was founded in 2003 to provide experienced, focused, passionate, and results driven commercial sales solutions.
Headquartered in Los Angeles with representation in Washington, DC and New York, Premier was recently honored as Sports Business Journal’s Best in Property Consulting, Sales and Client Services. Premier executives have created thousands of mutually beneficial business partnerships, including successful naming rights agreements at O.Co Coliseum, PPL Park, Viejas Arena, and Pizza Hut Park. Additional information is available at www.PremierPartnerships.com.
